case study / T Brand Studio/The New York Times + United Airlines

Olympics Data Viz

Interactive Data Visualization

Working with T Brand Studio at The New York Times, we were tasked with creating a series of branded interactive data visualizations for United Airlines that centered around Team USA and the Winter Olympics. The O9 team pored through hundreds of databases and plotted out three separate narratives that T Brand Studio folded into a five-part interactive presentation.

As part of The New York Times’ series of new “paid posts,” “Take the Journey” outperformed comparable editorial content, proved to be an ongoing hit with readers and drew media coverage in the Wall Street Journal.

Take the Journey with Team USA »

3
interactive data stories
18
Olympiads covered

200K+
page views