case study / Cornerstone ReWork

ReWork

Industry Media Property

In January 2013, Original9 began working with Cornerstone on their blog to spur conversation about the changing landscape of talent management. In just two years, the blog became a go-to resource for HR professionals, achieving an audience growth of 1000% to reach 10,000 monthly readers.

While the blog had achieved success and recognition within HR circles, it was time to push the conversation forward: to help HR professionals learn how to get a seat at the executive table and to show executives how cutting-edge talent strategy could lead to true business impact. In support of the brand’s expanded vision, we launched the next iteration of the Cornerstone blog in February 2016: an online brand magazine, ReWork.

With a crisp, mobile-first design and a sharpened focus, ReWork reflects Cornerstone’s ambition to be a guide to the new world of work. The publication now reaches more than 20,000 unique monthly readers, 2,000 newsletter subscribers, and includes more than 30 expert voices on future of work trends, talent management, leadership, technology, and more.

Visit ReWork »

30%
increase in traffic since relaunch
20K
unique monthly readers
3X
increase in authors since relaunch