So what — and who — is Original 9? In short, we’re a new kind of content marketing firm. We’re a team of editorial, creative, and marketing experts that offer businesses premium content creation, distribution, promotion, and consulting. Our goal is to help these companies connect and engage with their audiences through fantastic original content that audiences love – from blogs to media properties to videos, infographics and more — no matter where those audiences are living online.
Content marketing is fast becoming a powerful component of overall business strategy. More companies are discovering the shift from advertorial to editorial to achieve results — and B2B marketing organizations, in particular, now chalk off over 25% of their marketing spend on content programs.
But many companies lack the right combination of strategy, in-house skills, or editorial and media chops to execute on those plans over the long haul and get the most out of those dollars. That’s where Original9 can step in and either get those programs moving in the right direction, or build a new one that works.
We also aim to practice what we preach — you can expect to see a wide variety of content marketing insights, best practices, and opinion here on our Storyboard blog, from an array of industry sources and experts. For starters, check out our 9 guiding principles on great content. So stick around, there’s a lot more to come.