A few of content highlights from the past week, culled from our network of blogs and media properties: David Ikenberry: Redefining Business Ethics 101 When David Ikenberry, dean of the Leeds School of Business at…

A few of content highlights from the past week, culled from our network of blogs and media properties: Marketers: Ignore Customer Preferences at your Own Peril Companies that don’t listen to their customers don’t stay…

How can marketers keep customers engaged, regardless of where they are in the sales cycle? Neil Cohen, marketing VP at Visage, spoke with Holmes Report this week about how Visage has shortened sales cycles through its content…

Here are a few Original9 content highlights from the past week, from our network of blogs and media properties: Big Data = Big Opportunity in Email Marketing Smart marketers today are diving deeper into customer…

On a recent call, the exec I was talking to used the term “ideation.” Ideation. … Is that like how the Brits say “orientated” and Americans say “oriented”? Is it some new way of creating…