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	<title>Original9 Media</title>
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	<description>Content marketing firm</description>
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		<title>Weekly Roundup: Siri at Work, Google Glass in the Field, Ethics in HR, and More</title>
		<link>http://original9.com/weekly-content-roundup-siri-google-glass-responsys-interact-holding-onto-star-employees/</link>
		<comments>http://original9.com/weekly-content-roundup-siri-google-glass-responsys-interact-holding-onto-star-employees/#comments</comments>
		<pubDate>Fri, 17 May 2013 16:30:02 +0000</pubDate>
		<dc:creator>Megan Van Vlack</dc:creator>
				<category><![CDATA[Original9]]></category>

		<guid isPermaLink="false">http://original9.com/?p=419</guid>
		<description><![CDATA[A few of content highlights from the past week, culled from our network of blogs and media properties: Listen Up, Apple and Android: BlackBerry&#8217;s Calling  BlackBerry is down for the count, but it may just…]]></description>
				<content:encoded><![CDATA[<p><em>A few of content highlights from the past week, culled from our network of blogs and media properties:</em></p>
<h3><a href="http://visagemobile.com/mobilityblog/2013/05/16/listen-up-apple-and-android-blackberrys-calling/">Listen Up, Apple and Android: BlackBerry&#8217;s Calling</a> <a href="http://original9.com/wp-content/uploads/2013/04/chiefmobilityofficer3.png" rel="prettyPhoto[419]"><img class="alignright size-thumbnail wp-image-399" style="margin: 5px;" alt="chiefmobilityofficer.png" src="http://original9.com/wp-content/uploads/2013/04/chiefmobilityofficer3-150x150.png" width="150" height="150" /></a></h3>
<p>BlackBerry is down for the count, but it may just be getting back on its feet. After releasing its much-anticipated — and long overdue — Z10 smartphone earlier this year, BlackBerry <a href="http://bgr.com/2011/03/03/exclusive-blackberry-messenger-will-launch-on-android-and-ios/">confirmed plans</a> this week to integrate its popular messaging service with iOS and Android this summer.<em> </em>[<a href="http://visagemobile.com/mobilityblog/2013/05/16/listen-up-apple-and-android-blackberrys-calling/">Read more</a>]</p>
<h3><a href="http://visagemobile.com/mobilityblog/2013/05/14/mobility-for-dummies-the-cheat-sheet-you-cant-work-without/">Mobility for Dummies: The Cheat Sheet You Can&#8217;t Live Without</a></h3>
<p>OMG! What’s <em>up</em> with all the brain-twisting acronyms in mobility today? We were asking ourselves that recently while discussing <a href="http://www.appstechnews.com/news/2012/sep/28/cope-vs-byod-which-better-you/">COPE</a>, a hot new trend in enterprise mobility. To ease our — and your — pain we decided a primer was in order, stat. So here are the most common acronyms in enterprise mobility, translated into an words we all can understand. [<a href="http://visagemobile.com/mobilityblog/2013/05/14/mobility-for-dummies-the-cheat-sheet-you-cant-work-without/">Read more</a>]</p>
<h3><a href="http://visagemobile.com/mobilityblog/2013/05/13/siri-meets-star-trek-how-personal-virtual-assistants-will-transform-the-enterprise/">Siri Meet Star Trek: How Personal Virtual Assistants Will Transform the Enterprise</a></h3>
<p><strong><a href="https://twitter.com/dnm54">Dan Miller</a></strong>, founder of and senior analyst at <a href="http://opusresearch.net/"><strong>Opus Research</strong></a>, is a top expert on voice biometrics. He spoke with us recently about the growing popularity of personal virtual assistants on mobile devices and how they will forever alter the way customers get service and employees go about their jobs (hint: imagine ‘listening’ to your email and dictating a reply). [<a href="http://visagemobile.com/mobilityblog/2013/05/13/siri-meets-star-trek-how-personal-virtual-assistants-will-transform-the-enterprise/">Read more</a>]</p>
<p><em><em><em><em>[via</em><em> </em><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em><em>]</em></em></em></em></p>
<h3><a href="http://www.responsys.com/blogs/nsm/email-marketing/how-grainger-passes-the-test-on-email-marketing/">How Grainger Passes the Test on Email Marketing</a><a href="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-9.13.14-AM.png" rel="prettyPhoto[419]"><img class="alignright size-full wp-image-371" style="margin: 5px;" alt="New School Marketing" src="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-9.13.14-AM.png" width="408" height="65" /></a></h3>
<p>Digital marketers looking for a better way to measure their ROI might want to think back to a lesson from their elementary school days. I’m talking about the <a href="http://www.sciencebuddies.org/science-fair-projects/project_scientific_method.shtml#overviewofthescientificmethod">Scientific Method</a>, the eight-step method of inquiry that we all used on countless chemistry and science projects. It turns out to be a pretty effective tool for digital marketers too — if you’re willing to tap back into those scientific roots. [<a href="http://www.responsys.com/blogs/nsm/email-marketing/how-grainger-passes-the-test-on-email-marketing/">Read more</a>]</p>
<h3><a href="http://www.responsys.com/blogs/nsm/inside-responsys/responsys-interact-2013-is-almost-here-dont-get-left-behind/">Responsys 2013 is Almost Here: Don&#8217;t Get Left Behind</a></h3>
<p>As smart marketers know, marketing isn’t a one-way conversation anymore — it’s a constant dialogue with consumers across the channels they care about most. That is why in today’s environment cross-channel marketing has become a necessity. This is what <a href="http://www.responsysinteract.com/"><strong>Responsys Interact 2013</strong></a> is all about. [<a href="http://www.responsys.com/blogs/nsm/inside-responsys/responsys-interact-2013-is-almost-here-dont-get-left-behind/">Read more</a>]</p>
<p><em><em>[via <a href="http://www.responsys.com/blogs/nsm/">New School Marketing</a>]</em></em></p>
<h3><a href="http://www.convercent.com/company-ethicist/why-your-hr-department-is-your-companys-ethical-epicenter/">How Your HR Department is Your Company&#8217;s Epicenter</a> <a href="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-8.59.56-AM.png" rel="prettyPhoto[419]"><img class="alignright size-full wp-image-370" style="margin: 5px;" alt="Company Ethicist" src="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-8.59.56-AM.png" width="249" height="103" /></a></h3>
<p>Hiring, training, evaluating, and retaining the right people constitute a huge chunk of any company’s ethical fiber — and it all starts with human resources. That’s because human resources embodies the tools that shape the ever-elusive buzz-phrase “corporate culture.” [<a href="http://www.convercent.com/company-ethicist/why-your-hr-department-is-your-companys-ethical-epicenter/">Read more</a>]</p>
<p>[via <a href="http://companyethicist.com/">The Company Ethicist</a>]</p>
<h3><a href="http://www.cornerstoneondemand.com/blog/star-employees-quit-when-we-dont-give-them-reasons-stay">Star Employees Quit When You Don&#8217;t Give Them Reasons to Stay</a> <a href="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.33.22_pm.png" rel="prettyPhoto[419]"><img class="alignright size-thumbnail wp-image-366" style="margin: 5px;" alt="Cornerstone OnDemand" src="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.33.22_pm-150x150.png" width="150" height="150" /></a></h3>
<p>Most of the reasons employees (and customers) leave are because we don&#8217;t think proactively about the steps necessary to make them choose to stay. In the workplace, we have to provide what employees need to do their jobs well &#8212; every time, all the time. [<a href="http://www.cornerstoneondemand.com/blog/star-employees-quit-when-we-dont-give-them-reasons-stay">Read more</a>]</p>
<h3><a href="http://www.cornerstoneondemand.com/blog/leslie-perlow-how-have-your-downtime-without-missing-beat">Leslie Perlow: How to Have Your Downtime Without Missing a Beat<br />
</a></h3>
<p><a href="http://leslieperlow.com/about">Leslie Perlow</a> isn&#8217;t your typical workplace consultant. A Harvard Business School professor, she set out several years ago to cure the seemingly incurable: hard-charging management consultants at Boston Consulting Group (BCG) who were burning out at an alarming rate. Here are some of her insights on how to successfully juggle the demands work and life: [<a href="http://www.cornerstoneondemand.com/blog/leslie-perlow-how-have-your-downtime-without-missing-beat">Read more</a>]</p>
<p><em>[via <a href="http://www.cornerstoneondemand.com/blog/">CornerstoneOnDemand</a>]</em></p>
<h3><a href="http://thesmartvan.com/blog/2013/05/15/25204/google-glass-in-the-field-no-joke-5-ways-it-could-impact-your-business/">Google Glass in the Field? No Joke &#8211; 5 Ways it Could Impact Your Business</a> <a href="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.31.21_pm.png" rel="prettyPhoto[419]"><img class="alignright size-thumbnail wp-image-363" style="margin: 5px;" alt="SmartVan Logo" src="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.31.21_pm-150x147.png" width="150" height="147" /></a></h3>
<p>Field service could be just one of <a href="http://www.businessinsider.com/google-glass-will-totally-disrupt-these-tktk-industries-2013-3?op=1">several industries</a> Google Glass will impact in the years ahead — and unlike office-bound professions, field service is better suited to put the device to work in more immediate and practical ways.  <a href="http://www.realisedatasystems.com/blog/?Author=Gadi+Eichhorn">Gadi Eichhorn</a> at <strong>Realise Data Systems</strong> – a U.K.-based field service technology firm — <a href="http://www.realisedatasystems.com/blog/bid/279696/google-glass-for-field-service-techs">offered his take</a> on how that might break down. [<a href="http://thesmartvan.com/blog/2013/05/15/25204/google-glass-in-the-field-no-joke-5-ways-it-could-impact-your-business/">Read more</a>]</p>
<h3><a href="http://thesmartvan.com/blog/2013/05/13/25201/new-tactics-in-service-marketing-online-qa-with-thumbtack-ceo-sander-daniels/">New Tactics in Service Marketing Online: Q&amp;A With Thumbtack Co-Founder Sander Daniels</a></h3>
<p>What are the best new ways to market a promising new field service business online? <strong>Alexander “Sander” Daniels</strong>, co-founder of the regional services portal <strong><a href="http://www.thumbtack.com/">Thumbtack</a></strong>, has grown his own business around finding new ways to source professional services. The promise to small outfits<a href="http://thesmartvan.com/blog/2012/06/12/24071/why-field-service-firms-cant-lose-with-online-listings/"> operating on shoestring marketing budgets</a> are obvious: for free or a nominal fee, businesses can list themselves in a local directory and tap into a stream of new customers. [<a href="http://thesmartvan.com/blog/2013/05/13/25201/new-tactics-in-service-marketing-online-qa-with-thumbtack-ceo-sander-daniels/">Read more</a>]</p>
<p><em><em><em>[via</em><em> </em><em><a href="http://thesmartvan.com/">SmartVan</a></em><em>]</em></em></em></p>
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		<title>Weekly Roundup:  How to &#8216;Teach&#8217; Business Ethics, Omniscient Mobile Tech, Marketing to the &#8216;Always-On&#8217; Generation</title>
		<link>http://original9.com/weekly-roundup-how-to-teach-business-ethics-omniscient-mobile-tech-marketing-to-the-always-on-generation/</link>
		<comments>http://original9.com/weekly-roundup-how-to-teach-business-ethics-omniscient-mobile-tech-marketing-to-the-always-on-generation/#comments</comments>
		<pubDate>Mon, 13 May 2013 15:17:49 +0000</pubDate>
		<dc:creator>Megan Van Vlack</dc:creator>
				<category><![CDATA[Original9]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[content strategy]]></category>

		<guid isPermaLink="false">http://original9.com/?p=415</guid>
		<description><![CDATA[A few of content highlights from the past week, culled from our network of blogs and media properties: David Ikenberry: Redefining Business Ethics 101 When David Ikenberry, dean of the Leeds School of Business at…]]></description>
				<content:encoded><![CDATA[<p><em><em>A few of content highlights from the past week, culled from our network of blogs and media properties:<br />
</em></em></p>
<h3><strong><a href="http://www.convercent.com/company-ethicist/david-ikenberry-redefining-business-ethics-101/">David Ikenberry: Redefining Business Ethics 101<br />
</a></strong></h3>
<p>When <strong>David Ikenberry</strong>, dean of the <strong>Leeds School of Business at Colorado University</strong>, argued in <em><a href="http://www.businessweek.com/business-schools/occupy-our-business-schools-01112012.html">BusinessWeek</a></em> last year that business schools need to rethink how they teach ethics, an unexpected reader — <a href="http://www.convercent.com/company-ethicist/david-ikenberry-redefining-business-ethics-101/the%20former%20chief%20financial%20officer%20of%20Enron%20who%20spent%20five%20years%20in%20prison"><strong>Andrew Fastow</strong>, the convicted former chief financial officer of Enron</a> — reached out to ask if he might offer Leeds students some of his personal lessons from the experience. Ikenberry took him up on the offer, and continues to call for other innovations in how to “teach” good ethics. <em><em>[<a href="http://www.convercent.com/company-ethicist/david-ikenberry-redefining-business-ethics-101/">Read more</a>]</em></em><em><em><em><em></em></em></em></em></p>
<p><a href="http://original9.com/wp-content/uploads/2013/04/convercent2.jpg" rel="prettyPhoto[415]"><img class="alignright size-full wp-image-395" alt="convercent.jpg" src="http://original9.com/wp-content/uploads/2013/04/convercent2.jpg" width="300" height="174" /></a></p>
<h3><strong><a href="http://www.convercent.com/company-ethicist/does-your-company-need-a-mobile-code-of-ethics/">Does Your Company Need a Mobile Code of Ethics?</a></strong></h3>
<p>What employees do with their devices all day can cross all kinds of lines — from compliance and legal to basic common sense. And it can pose serious risks for employers and compliance officers. How does an organization establish simple but effective rules of mobile behavior to hedge these emerging risks? Culled from a handful of expert sources, here are a few other grounding principles: <em><em><em><em>[<a href="http://www.convercent.com/company-ethicist/does-your-company-need-a-mobile-code-of-ethics/">Read more]</a></em></em></em></em></p>
<p>[via <a href="http://companyethicist.com/">The Company Ethicist</a>]</p>
<p>&nbsp;</p>
<h3><strong><a href="http://visagemobile.com/mobilityblog/2013/05/07/is-the-future-of-work-the-mobility-of-things/">Is the Future of Work the Mobility of Things?</a> <a href="http://original9.com/wp-content/uploads/2013/04/chiefmobilityofficer3.png" rel="prettyPhoto[415]"><img class="alignright size-full wp-image-399" style="margin: 5px;" alt="chiefmobilityofficer.png" src="http://original9.com/wp-content/uploads/2013/04/chiefmobilityofficer3.png" width="150" height="150" /></a></strong></h3>
<p>Brace yourself: the day is fast-approaching when your smartphone or tablet serves as much more than a device for communication, work and entertainment. It will be a remote control of sorts that manages every machine around you — from your car to the office coffee maker to the screens you use for presentations. Cooler yet, <a href="http://visagemobile.com/mobilityblog/2013/04/16/mani-zarrehparvar-why-mobility-is-no-longer-diy-for-business/">these devices will all be talking to each other</a>. <em><em><em><em>[</em></em></em><a href="http://visagemobile.com/mobilityblog/2013/05/07/is-the-future-of-work-the-mobility-of-things/">Read more]</a></em><em><em><em><em><br />
</em></em></em></em></p>
<h3><strong><a href="http://visagemobile.com/mobilityblog/2013/05/08/9-mobility-influencers-on-twitter-you-cant-afford-to-miss/">10 Mobility Influencers on Twitter You Can&#8217;t Afford to Miss</a></strong></h3>
<p>Are you a newbie or an old hand on Twitter? Regardless of your experience with the social media site, knowing who to follow for breaking news, sharp insights and active conversations about all-things enterprise mobile can be overwhelming. To help, we set out to identify ten enterprise mobility influencers whose Tweets you don’t want to miss. <em><em><em><em>[<a href="http://visagemobile.com/mobilityblog/2013/05/08/9-mobility-influencers-on-twitter-you-cant-afford-to-miss/">Read more</a>]</em></em></em></em><em><em></em></em></p>
<p><em><em><em><em>[via</em><em> </em><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em><em>]</em></em></em></em></p>
<p>&nbsp;</p>
<h3><strong><a href="http://www.responsys.com/blogs/nsm/cross-channel-marketing/the-4-keys-to-new-school-marketing-success/">4 Keys to New School Marketing Success</a></strong></h3>
<p>Savvy marketers understand the secret to success in the digital age: consumers are in control — of the messages they receive, how they receive them and when they receive them. Companies that get this new concept are engaging consumers across the channels they use almost simultaneously every day — from email and <a href="http://www.responsys.com/blogs/nsm/mobile-marketing/push-notifications-10-ways-to-turn-them-on-without-turning-consumers-off/">mobile</a> to <a href="http://www.responsys.com/blogs/nsm/social-media-2/how-to-create-deeper-customer-relationships-on-twitter/">social</a> and the web. How do you know if you&#8217;re a <a href="http://www.responsys.com/downloads/documents/NSM_CCLM.pdf">New School Marketers</a>, as we like to call them? <em><em><em><em><em>[<a href="http://www.responsys.com/blogs/nsm/cross-channel-marketing/the-4-keys-to-new-school-marketing-success/">Read more</a>] <a href="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-9.13.14-AM.png" rel="prettyPhoto[415]"><img class="alignright size-full wp-image-371" style="margin: 5px;" alt="New School Marketing" src="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-9.13.14-AM.png" width="408" height="65" /></a><br />
</em></em></em></em></em></p>
<h3><strong><a href="http://www.responsys.com/blogs/nsm/cross-channel-marketing/3-rules-of-marketing-to-the-always-on-generation/">3 Rules of Marketing to the Always-on Generation</a></strong></h3>
<p>For many companies, their audience is Generation Y, which represents both their current (and future) customers, so smart engagement with those Millennials now can yield invaluable loyalty later on. But their brains function differently than their parents’: Short and sweet is the way to market to these folks. Marketers, then, need to trim down and tailor their message. <em><em><em><em><em>[<a href="http://www.responsys.com/blogs/nsm/cross-channel-marketing/3-rules-of-marketing-to-the-always-on-generation/">Read more</a>]</em></em></em></em></em><em><em><em><em><em></em></em></em></em></em></p>
<p><em><em>[via New School Marketing]</em></em></p>
<p>&nbsp;</p>
<h3><strong><a href="http://www.cornerstoneondemand.com/blog/how-advance-your-career-workplace-has-no-boss">How to Advance Your Career in a Workplace that has No Boss</a> <a href="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.33.22_pm.png" rel="prettyPhoto[415]"><img class="alignright size-thumbnail wp-image-366" alt="Cornerstone OnDemand" src="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.33.22_pm-150x150.png" width="150" height="150" /></a><br />
</strong></h3>
<p>The modern workplace is all about being &#8220;<a href="http://www.cornerstoneondemand.com/blog/office-hierarchies">flat</a>&#8221; &#8212; that is, eliminating the hierarchies, job titles, and <a href="http://www.cornerstoneondemand.com/blog/open-or-closed-which-office-design-works-best-you">traditional corner offices</a> more associated with the Industrial Age than the Digital Age. But while many employees thrive in the egalitarian culture of a flat organization, others who are more familiar with the promotions, titles and other perquisites of a vertical workplace worry about a potential drawback: their own career advancement. <em>[<a href="http://www.cornerstoneondemand.com/blog/how-advance-your-career-workplace-has-no-boss">Read more</a>]</em><em></em></p>
<p><em>[via <a href="http://www.cornerstoneondemand.com/blog/">CornerstoneOnDemand</a>]</em></p>
<p>&nbsp;</p>
<h3><strong><a href="http://thesmartvan.com/blog/2013/05/06/25179/why-the-rent-a-tech-model-fails-in-field-service/">Why the &#8216;Rent-A-Tech&#8217; Model Fails in the Field</a></strong></h3>
<p><strong>Scott Molinari, </strong>general manager of <strong><a href="http://www.adduco.de/en/thecompany.htm">Adduco Digital e.K.</a></strong> in Zweibrücken, Germany, took issue with <a href="http://thesmartvan.com/blog/2013/04/22/25139/peter-cannone-whats-behind-the-surge-in-demand-for-field-techs/"><strong>OnForce</strong> CEO <strong>Peter Cannone</strong></a>‘s analysis about contract-hiring trends in the field service sector. Molinari believes strongly that training and investing in full-time technicians, not contractors, is far more important to long-term success.  Here is Scott’s guest column on SmartVan. <em>[<a href="http://thesmartvan.com/blog/2013/05/06/25179/why-the-rent-a-tech-model-fails-in-field-service/">Read more</a>]</em><em><br />
</em></p>
<h3><strong><a href="http://thesmartvan.com/blog/2013/05/08/25190/coming-soon-drones-in-the-field/">Coming Soon? Drones in the Field</a> <a href="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.31.21_pm.png" rel="prettyPhoto[415]"><img class="alignright size-thumbnail wp-image-363" alt="SmartVan Logo" src="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.31.21_pm-150x147.png" width="150" height="147" /></a></strong></h3>
<p>Drones are known for their military service, not field service. But that could soon change. A New Zealand-based electricity distributor, <a href="http://www.cio.com.au/mediareleases/16068/bring-on-the-drones-innovations-in-field-service/">Counties Power</a>, is reportedly looking into the use of drones, a.k.a. unmanned aerial vehicles (UAV) for emergency repairs. When power poles and telephone lines are damaged, the need for a rapid response is critical. <em>[<a href="http://thesmartvan.com/blog/2013/05/08/25190/coming-soon-drones-in-the-field/">Read more</a>]</em><em><br />
</em><em><br />
<em><em>[via</em><em> </em><em><a href="http://thesmartvan.com/">SmartVan</a></em><em>]</em></em><br />
</em></p>
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		<title>Weekly Roundup: Text Message Hurdles, Predicting the Mobile Future, and Hiring in Hyper-Growth</title>
		<link>http://original9.com/weekly-roundup-text-message-hurdles-predicting-the-mobile-future-and-hiring-in-hyper-growth/</link>
		<comments>http://original9.com/weekly-roundup-text-message-hurdles-predicting-the-mobile-future-and-hiring-in-hyper-growth/#comments</comments>
		<pubDate>Thu, 02 May 2013 23:27:56 +0000</pubDate>
		<dc:creator>Megan Van Vlack</dc:creator>
				<category><![CDATA[Original9]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[content strategy]]></category>

		<guid isPermaLink="false">http://original9.com/?p=414</guid>
		<description><![CDATA[A few of content highlights from the past week, culled from our network of blogs and media properties: Marketers: Ignore Customer Preferences at your Own Peril Companies that don’t listen to their customers don’t stay…]]></description>
				<content:encoded><![CDATA[<p>A few of content highlights from the past week, culled from our network of blogs and media properties:</p>
<h3><a href="http://www.responsys.com/blogs/nsm/cross-channel-marketing/marketers-ignore-customer-preferences-at-your-own-peril/">Marketers: Ignore Customer Preferences at your Own Peril<br />
</a></h3>
<p>Companies that don’t listen to their customers don’t stay in business for long. Paying attention to what customers have to say isn’t a matter of simply being attuned to their product or service needs. It means establishing a two-way conversation with them in a way that they are truly heard. [<a href="http://www.responsys.com/blogs/nsm/cross-channel-marketing/marketers-ignore-customer-preferences-at-your-own-peril/">Read more</a>]  <a href="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-9.13.14-AM.png" rel="prettyPhoto[414]"><img class="alignright size-full wp-image-371" style="margin: 5px;" alt="New School Marketing" src="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-9.13.14-AM.png" width="408" height="65" /></a></p>
<p><em><em>[via <a href="http://www.responsys.com/blogs/nsm/">New School Marketing</a>]</em></em></p>
<p>&nbsp;</p>
<h3><a href="http://www.responsys.com/blogs/nsm/mobile-marketing/4-ways-sms-can-turn-a-prospect-into-a-paying-customer/">4 Ways SMS Can Turn a Prospect into a Paying Customer<br />
</a></h3>
<p>Short Message Services (SMS or texts) face the one major hurdle: mobile users typically dislike any message that’s unsolicited or, worse, completely unrelated to anything the user might want or need. So therein lies the quandary: SMS should be an integral part of any marketer’s cross-channel strategy, but how do you start an SMS conversation that pays off? <a href="http://www.responsys.com/blogs/nsm/mobile-marketing/4-ways-sms-can-turn-a-prospect-into-a-paying-customer/">[</a><a href="http://www.responsys.com/blogs/nsm/mobile-marketing/4-ways-sms-can-turn-a-prospect-into-a-paying-customer/">Read more</a><a href="http://www.responsys.com/blogs/nsm/mobile-marketing/4-ways-sms-can-turn-a-prospect-into-a-paying-customer/">]</a><br />
<em><em><br />
[via <a href="http://www.responsys.com/blogs/nsm/">New School Marketing</a>]</em></em></p>
<p>&nbsp;</p>
<h3><a href="http://thesmartvan.com/blog/2013/04/29/25168/mark-synek-how-to-turn-field-service-into-field-sales/">Mark Synek: How to Adapt Field Service for Field Sales<br />
</a></h3>
<p>Today’s field service technician must be adept at a variety of skills — sales included. We spoke with sales expert <strong><a href="http://www.salesbenchmarkindex.com/mark-synek/">Mark Synek</a></strong>, a principal at sales and marketing consultancy <a href="http://www.salesbenchmarkindex.com/" target="_blank"><strong>Sales Benchmark Index</strong></a> and former VP of sales at <strong>Cintas</strong>, about how to get everyone at the company on board with the tech-turned-salesperson trend — and why technicians are often in the best position to sell. [<a href="http://thesmartvan.com/blog/2013/04/29/25168/mark-synek-how-to-turn-field-service-into-field-sales/">Read more</a>] <a href="http://original9.com/wp-content/uploads/2013/04/smartvan.png" rel="prettyPhoto[414]"><img class="alignright size-full wp-image-384" style="margin: 5px;" alt="smartvan.png" src="http://original9.com/wp-content/uploads/2013/04/smartvan.png" width="150" height="147" /></a></p>
<p><em><em>[via</em><em> </em><em><a href="http://thesmartvan.com/">SmartVan</a></em><em>]</em></em></p>
<h3><a href="http://thesmartvan.com/blog/2013/05/01/25174/is-your-first-time-fix-rate-killing-your-business/"><br />
Is Your &#8216;First Time Fix-Rate&#8217; Killing Your Business?</a></h3>
<p>How many field technicians does it take to service, say, a hospital CT scanner, or HVAC equipment in a high-rise? A surprisingly large number of field service organizations don’t really know. According to <a href="http://www.aberdeen.com/"><strong>Aberdeen Group</strong>,</a> 17 percent of service firms don’t measure or aren’t even aware of their “first-time fix” performance rate. [<a href="http://thesmartvan.com/blog/2013/05/01/25174/is-your-first-time-fix-rate-killing-your-business/">Read more</a>]</p>
<p><em><em>[via</em><em> </em><em><a href="http://thesmartvan.com/">SmartVan</a></em><em>]<br />
</em></em></p>
<h3><a href="http://www.inc.com/bzur-haun/legal-backlash-of-bring-your-own-device-policies.html">4 Risks When Employees Bring Their Own Device to Work</a> <a href="http://2.bp.blogspot.com/-p53NZytxhp4/UDUXBfI8WPI/AAAAAAAAANc/-a96yU0xHf4/s1600/inc.jpg" rel="prettyPhoto[414]"><img class="alignright" alt="" src="http://2.bp.blogspot.com/-p53NZytxhp4/UDUXBfI8WPI/AAAAAAAAANc/-a96yU0xHf4/s1600/inc.jpg" width="200" height="114" /></a></h3>
<p>What your employees do with their smartphones on&#8211;or off&#8211;the clock is their own business, right? Not quite. In the bring-your-own-device (BYOD) era, the moment an employee uses a personal device to do any work the company can be liable for any laws broken using the device. [<a href="http://www.inc.com/bzur-haun/legal-backlash-of-bring-your-own-device-policies.html">Read more</a>]</p>
<p>[<a href="http://www.inc.com/bzur-haun/legal-backlash-of-bring-your-own-device-policies.html">via Inc.com</a>]</p>
<h3><a href="http://visagemobile.com/mobilityblog/2013/04/30/review-is-blackberry-for-the-enterprise-right-for-your-business/">Review: is Blackberry for the Enterprise Worth a Second Look?</a></h3>
<p>The constant stream of offerings from the major players in mobile enterprise — Blackberry, Apple, Google, Microsoft — can make decisions about the best mobile platform for your organization insanely complex. BlackBerry is betting its future (and its current 5% market share) on the new Z10. [<a href="http://visagemobile.com/mobilityblog/2013/04/30/review-is-blackberry-for-the-enterprise-right-for-your-business/">Read more</a>]</p>
<p><em><em><em><em>[via</em><em> </em><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em><em>] <a href="http://original9.com/wp-content/uploads/2013/04/chiefmobilityofficer3.png" rel="prettyPhoto[414]"><img class="alignright size-full wp-image-399" style="margin: 5px;" alt="chiefmobilityofficer.png" src="http://original9.com/wp-content/uploads/2013/04/chiefmobilityofficer3.png" width="150" height="150" /></a></em></em></em></em></p>
<p>&nbsp;</p>
<h3><a href="http://visagemobile.com/mobilityblog/2013/05/01/the-future-of-enterprise-mobility-omniscience/">The Future of Enterprise Mobility: Omniscience</a></h3>
<p>Anyone with a smartphone will tell you that their device has become much more than a phone — it’s now a full-service gadget that gives you directions, helps you budget, lets you schedule, encourages you to buy and facilitates real-time communication. In fact, actual phone calling might even be your least-used application. So what might be next for your mobile device? [<a href="http://visagemobile.com/mobilityblog/2013/05/01/the-future-of-enterprise-mobility-omniscience/">Read more</a>]</p>
<p><em><em><em><em>[via</em><em> </em><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em><em>]</em></em></em></em></p>
<p>&nbsp;</p>
<h3><a href="http://www.cornerstoneondemand.com/blog/why-path-good-ethics-starts-human-resources">Why the Path to Good Ethics Starts in Human Resources</a></h3>
<p>Hiring, training, evaluating, and retaining the right people are all undeniably core management challenges for any human resources department, but they also constitute a huge chunk of any company&#8217;s ethical fiber. HR may not always get the glory that the finance department does, for example, but it’s just as important. <a href="http://www.cornerstoneondemand.com/blog/why-path-good-ethics-starts-human-resources">[</a><a href="http://www.cornerstoneondemand.com/blog/why-path-good-ethics-starts-human-resources">Read more</a><a href="http://www.cornerstoneondemand.com/blog/why-path-good-ethics-starts-human-resources">]</a>  <a href="http://original9.com/wp-content/uploads/2013/04/cornerstone1.png" rel="prettyPhoto[414]"><img class="alignright size-full wp-image-390" style="margin: 5px;" alt="cornerstone.png" src="http://original9.com/wp-content/uploads/2013/04/cornerstone1.png" width="150" height="150" /></a></p>
<p><em><em>[via the <a href="http://www.cornerstoneondemand.com/blog">CornerstoneOnDemand</a>]<br />
</em></em></p>
<h3><a href="http://www.cornerstoneondemand.com/blog/how-hire-hyper-growth">How to Hire in Hyper-Growth</a></h3>
<p>Managing a successful company through periods of dramatic growth is a challenge most CEOs would love to have. But when it comes to hiring, it&#8217;s much easier said than done &#8212; and can often make or break the future of the business. [<a href="http://www.cornerstoneondemand.com/blog/how-hire-hyper-growth">Read more</a>]</p>
<p><em><em>[via the <a href="http://www.cornerstoneondemand.com/blog">CornerstoneOnDemand</a>]</em></em></p>
]]></content:encoded>
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		<title>Weekly Content Roundup: Jeff Pfeffer on Power vs. Ethics, Bad Mobile Behaviors, Good Employee Rotations</title>
		<link>http://original9.com/weekly-content-roundup-jeff-pfeffer-on-power-vs-ethics-bad-mobile-behaviors-good-employee-rotations/</link>
		<comments>http://original9.com/weekly-content-roundup-jeff-pfeffer-on-power-vs-ethics-bad-mobile-behaviors-good-employee-rotations/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 18:11:37 +0000</pubDate>
		<dc:creator>Megan Van Vlack</dc:creator>
				<category><![CDATA[Original9]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[original content]]></category>
		<category><![CDATA[original9 media]]></category>

		<guid isPermaLink="false">http://original9.com/?p=410</guid>
		<description><![CDATA[A few of content highlights from the past week, culled from our network of blogs and media properties: Jeffrey Pfeffer: Striking the Right Balance Between Ethics and Power The question often arises: “While we recognize…]]></description>
				<content:encoded><![CDATA[<p><em>A few of content highlights from the past week, culled from our network of blogs and media properties:</em></p>
<h3><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/24/jeffrey-pfeffer-striking-the-right-balance-between-ethics-and-power">Jeffrey Pfeffer: Striking the Right Balance Between Ethics and <img class="alignright size-full wp-image-398" style="margin: 5px;" alt="convercent.jpg" src="http://original9.com/wp-content/uploads/2013/04/convercent3.jpg" width="300" height="174" />Power</a></h3>
<p>The question often arises: “While we recognize that mastering power dynamics is essential for getting things done, how do we ensure that power skills are used ethically at our company?” The answer is at once simple to describe and difficult to do. [<a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/24/jeffrey-pfeffer-striking-the-right-balance-between-ethics-and-power">Read more</a>]<em><br />
</em><em><br />
<em>[via <a href="http://companyethicist.com/">The Company Ethicist</a>]<br />
</em></em><em><em><br />
</em></em></p>
<h3><a href="http://visagemobile.com/mobilityblog/2013/04/19/benjamin-robbins-5-mobile-behavior-habits-you-need-to-break/">Benjamin Robbins: 5 Mobile Behaviors You Need to Break</a></h3>
<p>With such fierce attachment to the smartphone and mobile behavior becoming a constant presence in the workplace, it’s worth noting that a lot of that behavior can get users into trouble — whether they realize it or not.</p>
<p><em><em><em><em>[via</em><em> </em><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em><em>]</em></em></em></em></p>
<h3></h3>
<h3><a href="http://visagemobile.com/mobilityblog/2013/04/26/could-facebook-home-be-a-productivity-killer/">Could Facebook Home Be a Productivity Killer for Business?</a><a href="http://original9.com/wp-content/uploads/2013/04/chiefmobilityofficer3.png" rel="prettyPhoto[410]"><img class="alignright size-full wp-image-399" style="margin: 5px;" alt="chiefmobilityofficer.png" src="http://original9.com/wp-content/uploads/2013/04/chiefmobilityofficer3.png" width="150" height="150" /></a></h3>
<p>Facebook at Home should make companies with BYOD policies a little uneasy. Why? Because if skeptics are right, Facebook Home is a potential Trojan Horse. [<a href="http://visagemobile.com/mobilityblog/2013/04/26/could-facebook-home-be-a-productivity-killer/">Read more</a>]</p>
<p><em><em><em><em>[via</em><em> </em><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em><em>]</em></em></em></em><em><em></em></em></p>
<p>&nbsp;</p>
<h3><a href="http://visagemobile.com/mobilityblog/2013/04/24/legal-challenges-mounting-for-byod/">Legal Challenges Mounting for BYOD</a></h3>
<p>The age of innocence for BYOD is clearly passing: As <strong>Coca-Cola</strong> learned from its recent  $21 million court judgment, when the lines begin to cross between employees’ work and personal lives on mobile devices, companies can find themselves being held accountable for more than they bargained for.  [<a href="http://visagemobile.com/mobilityblog/2013/04/24/legal-challenges-mounting-for-byod/">Read more</a>]<em><em><em><br />
</em><em><br />
<em>[via</em><em> </em><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em><em>]</em></em></em></em></p>
<p>&nbsp;</p>
<h3><a href="http://www.responsys.com/blogs/nsm/display_advertising/how-to-up-your-display-advertising-game-go-native/">How to Up Your Game With Display Advertising? Go N<strong>ative<br />
</strong></a></h3>
<p>Display advertisers are making smarter ads — and, along the way, breathing new life into a medium that many had left for dead. eMarketer estimates that U.S. companies will spend $17.7 billion this year on online display ads, an 18.2 percent jump from 2012.What’s driving this resurgence? Two words: Big Data. [<a href="http://www.responsys.com/blogs/nsm/display_advertising/how-to-up-your-display-advertising-game-go-native/">Read more</a>]</p>
<p><em>[via <a href="http://www.responsys.com/blogs/nsm/">New School Marketing</a>] </em><em><br />
</em></p>
<p>&nbsp;</p>
<p><a href="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-9.13.14-AM.png" rel="prettyPhoto[410]"><img class="alignright size-full wp-image-371" alt="New School Marketing" src="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-9.13.14-AM.png" width="408" height="65" /></a></p>
<h3><a href="http://www.responsys.com/blogs/nsm/mobile-marketing/push-notifications-10-ways-to-turn-them-on-without-turning-consumers-off/">Push Notifications: How to Turn Customers On Without Turning Them Off</a><strong><a href="http://www.responsys.com/blogs/nsm/mobile-marketing/push-notifications-10-ways-to-turn-them-on-without-turning-consumers-off/"><br />
</a></strong></h3>
<p>Push notifications are a challenge marketers are confronting head-on as they continue to look beyond traditional email for ways to reach customers and start an extended conversation that evolves into a longstanding relationship. Here are ten rules for using push notifications to engage your customers — before they disengage. [<a href="http://www.responsys.com/blogs/nsm/mobile-marketing/push-notifications-10-ways-to-turn-them-on-without-turning-consumers-off/">Read more</a>]<em><br />
</em><em><br />
<em>[via <a href="http://www.responsys.com/blogs/nsm/">New School Marketing</a>]</em></em></p>
<p>&nbsp;</p>
<h3><a href="http://www.cornerstoneondemand.com/blog/how-keep-workplace-conflict-souring-company-culture">How to Rebuilt Trust After a Workplace Conflict</a> <a href="http://original9.com/wp-content/uploads/2013/04/cornerstone1.png" rel="prettyPhoto[410]"><img class="alignright size-full wp-image-390" alt="cornerstone.png" src="http://original9.com/wp-content/uploads/2013/04/cornerstone1.png" width="150" height="150" /></a></h3>
<p>No workplace is immune from occasional wrongdoing and conflicts. But how do you restore trust after a negative incident?  How do you reset the work environment to keep your employees engaged and looking ahead?</p>
<p><em>[via <a href="http://www.cornerstoneondemand.com/blog/">CornerstoneOnDemand</a>]</em></p>
<p>&nbsp;</p>
<h3><a href="http://www.cornerstoneondemand.com/blog/employee-rotation-works">Why Rotating Employees Through Your Company is a Win-Win</a><strong><a href="http://www.cornerstoneondemand.com/blog/employee-rotation-works"><br />
</a></strong></h3>
<p>Workers today are constantly on the move, a fact of life that will only accelerate as job growth picks up. But the turnover poses particular challenges for companies looking to hold onto their best and brightest. [<a href="http://www.cornerstoneondemand.com/blog/employee-rotation-works">Read more</a>]<em><em><br />
</em><em><br />
</em><em>[via the <a href="http://www.cornerstoneondemand.com/blog">CornerstoneOnDemand</a>]<br />
</em></em><em><em><br />
</em></em></p>
<h3><strong><a href="http://thesmartvan.com/blog/2013/04/23/25151/how-to-give-your-fleet-tech-upgrade/"><strong>Fleetmatics&#8217; Todd Ewing: How to Give Your Fleet a Tech Upgr</strong>ade</a><a href="http://original9.com/wp-content/uploads/2013/04/smartvan3.png" rel="prettyPhoto[410]"><img class="alignright size-full wp-image-397" alt="smartvan.png" src="http://original9.com/wp-content/uploads/2013/04/smartvan3.png" width="150" height="147" /></a><br />
</strong></h3>
<p>How can <a title="3 Great GPS Tracking Features for Fleet Managers" href="http://thesmartvan.com/blog/2013/01/09/24827/3-great-gps-tracking-features-for-fleet-managers/">fleet managers put new technologies to work</a> to streamline their operations and <a title="Fuel Standards Expert Dan Sperling: Why CAFE Is a Good Thing for Fleet Owners" href="http://thesmartvan.com/blog/2012/01/10/20306/fuel-standards-expert-dan-sperling-why-cafe-is-a-good-thing-for-fleet-owners/">slash fuel costs</a>?  <strong>Todd Ewing</strong>, director of product marketing at <strong><a href="http://www.fleetmatics.com/">Fleetmatics</a> –  </strong>the Boston-based company that offers GPS fleet tracking technology — shares his insights with <strong>SmartVan</strong>. [<a href="http://thesmartvan.com/blog/2013/04/23/25151/how-to-give-your-fleet-tech-upgrade/">Read more</a>]<em><em><br />
</em></em><em><br />
<em>[via</em><em> </em><em><a href="http://thesmartvan.com/">SmartVan</a></em><em>]</em><em><br />
</em></em><em><em><em><em><br />
</em></em></em></em></p>
]]></content:encoded>
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		<title>O9 Case Study: Visage VP Neil Cohen Talks Content Marketing ROI</title>
		<link>http://original9.com/o9-case-study-visage-vp-neil-cohen-talks-content-marketing-roi/</link>
		<comments>http://original9.com/o9-case-study-visage-vp-neil-cohen-talks-content-marketing-roi/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 21:44:07 +0000</pubDate>
		<dc:creator>Megan Van Vlack</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Original9]]></category>
		<category><![CDATA[chief mobility officer]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Visage Mobile]]></category>

		<guid isPermaLink="false">http://original9.com/?p=406</guid>
		<description><![CDATA[How can marketers keep customers engaged, regardless of where they are in the sales cycle? Neil Cohen, marketing VP at Visage, spoke with Holmes Report this week about how Visage has shortened sales cycles through its content…]]></description>
				<content:encoded><![CDATA[<p>How can marketers keep customers engaged, regardless of where they are in the sales cycle? <strong>Neil Cohen</strong>, marketing VP at <strong><a href="http://visagemobile.com/">Visage</a></strong>, spoke with <em><a href="http://www.holmesreport.com/people-info/13300/The-Sales-Vehicle.aspx">Holmes Report</a> </em>this week about how <a href="http://visagemobile.com">Visage</a> has shortened sales cycles through its content marketing work with <a href="http://original9.com/" target="_blank"><strong>Original9</strong></a> &#8212; in particular, its showcase blog, <em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a>.</em></p>
<p>“Its about staying in engaged and continuing the relationship without pushing the close,” says Cohen of the strategy <img style="float: right; margin: 5px;" alt="" src="http://original9.com/wp-content/uploads/2013/04/neil_head_shot.jpg" width="243" height="200" />behind the blog. “Already the blog accounts for two-thirds of our website traffic and, on average, 20 percent of people who visit the website from the blog are real prospects.” Cohen calls out his primary motivations for turning to content marketing:</p>
<h2>Relationship Building</h2>
<p>“I didn’t want out salespeople to have to ask customers if they were ready to sign a contract in follow-up. I wanted them to be able to say ‘Hey, remember that conversation we had around legal ramifications of BYOD? You might appreciate this post on it.’”</p>
<h2>Elevating the Conversa<strong>tion</strong></h2>
<p>“Over the last few years, conversations around mobility were all about security. That’s not a conversation. The questions to ask are: how will mobility make your more competitive – or more productive? The content should elevate the conversation.”</p>
<p>&#8220;I work with Original9 Media for ‘<em><a href="http://visagemobile.com/mobilityblog/">Chief Mobility Officer</a></em>’ and SparkPR for PR. ‘<em><a href="http://visagemobile.com/mobilityblog/">Chief Mobility Officer’</a></em> and my PR budget are my biggest spend. It’s a low-six figure investment, so you don’t need to be too crazy. It just has to be right and on strategy.”</p>
<p><em><a href="http://www.holmesreport.com/people-info/13300/The-Sales-Vehicle.aspx">Read more at Holmes Report</a></em></p>
]]></content:encoded>
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		<title>Weekly Roundup: Ethics vs. the Glass Ceiling, Interviewing Over Skype, BYOD Falls Short In the Field</title>
		<link>http://original9.com/weekly-roundup-ethics-vs-the-glass-ceiling-interviewing-over-skype-byod-falls-short-in-the-field/</link>
		<comments>http://original9.com/weekly-roundup-ethics-vs-the-glass-ceiling-interviewing-over-skype-byod-falls-short-in-the-field/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 15:00:48 +0000</pubDate>
		<dc:creator>Megan Van Vlack</dc:creator>
				<category><![CDATA[Original9]]></category>

		<guid isPermaLink="false">http://original9.com/?p=403</guid>
		<description><![CDATA[A few original content highlights from the past week, from our network of blogs and media properties: Q&#38;A With Matt Kelly: Big Data Challenges in Compliance Big data is changing the way companies approach ethics…]]></description>
				<content:encoded><![CDATA[<p><em>A few original content highlights from the past week, from our network of blogs and media properties:</em></p>
<h3><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/16/matt-kelly-big-data-opportunities-in-compliance">Q&amp;A With Matt Kelly: Big Data Challenges in Compliance</a></h3>
<p>Big data is changing the way companies approach ethics and compliance in a big way. <em><strong>Compliance Week</strong></em> editor Matt Kelly knows this better than just about anyone. We spoke to Kelly about the opportunities, pitfalls <a href="http://original9.com/wp-content/uploads/2013/04/convercent3.jpg" rel="prettyPhoto[403]"><img class="alignright size-full wp-image-398" alt="convercent.jpg" src="http://original9.com/wp-content/uploads/2013/04/convercent3.jpg" width="300" height="174" /></a></p>
<p>and legal ramifications of big data in the compliance sector. <a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/16/matt-kelly-big-data-opportunities-in-compliance">[Read more</a><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/16/matt-kelly-big-data-opportunities-in-compliance">]<br />
</a></p>
<p><em>[via <a href="http://companyethicist.com/">The Company Ethicist</a>]</em></p>
<h3><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/17/jessica-kennedy-how-ethics-are-reinforcing-the-glass-ceiling">Jessica Kennedy: How Ethics are Reinforcing the Glass Ceiling<br />
</a></h3>
<p>Jessica Kennedy of Wharton Business School, who shared her findings in the latest issue of Social Psychology and Personality Science, talked to The Company Ethicist about why she thinks men are more apt to behave unethically in business, and what companies can do to eliminate ethics as a factor in women in their struggle to crack the glass ceiling. [<a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/17/jessica-kennedy-how-ethics-are-reinforcing-the-glass-ceiling">Read more</a>]</p>
<p><em>[via </em><em><a href="http://companyethicist.com/">The Company Ethicist</a></em><em>]</em></p>
<h3><a href="http://www.responsys.com/blogs/nsm/social-media-2/how-to-create-deeper-customer-relationships-on-twitter/">Creating Deeper Customer Relationships on Twitter</a></h3>
<p>Starting a meaningful Twitter conversation with your customers doesn’t require fancy technology, tools, or cost <a href="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-9.13.14-AM.png" rel="prettyPhoto[403]"><img class="alignright size-full wp-image-371" style="margin: 5px;" alt="New School Marketing" src="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-9.13.14-AM.png" width="408" height="65" /></a>—  just some tactical know-how and a true desire to connect. Below are a few simple ways to take your Twitter engagement strategy to the next level. [<a href="http://www.responsys.com/blogs/nsm/social-media-2/how-to-create-deeper-customer-relationships-on-twitter/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-to-create-deeper-customer-relationships-on-twitter">Read more</a>]</p>
<p><em>[via the <a href="http://www.cornerstoneondemand.com/blog">CornerstoneOnDemand Blog</a>]</em></p>
<h3><a href="http://www.cornerstoneondemand.com/blog/how-turn-c-employee-top-performer">How to Turn a C+ Employee Into a Top Performer<br />
</a></h3>
<p>Getting hired for the wrong job can bring out the mediocre in all of us &#8212; good managers understand this. What turns a C+ employee into an A performer is a commitment to matching the right workers to the right job, and a willingness to modify their roles to make the most of their talents and interests. [<a href="http://www.cornerstoneondemand.com/blog/how-turn-c-employee-top-performer">Read more</a>] <a href="http://original9.com/wp-content/uploads/2013/04/cornerstone1.png" rel="prettyPhoto[403]"><img class="alignright size-full wp-image-390" style="margin: 5px;" alt="cornerstone.png" src="http://original9.com/wp-content/uploads/2013/04/cornerstone1.png" width="150" height="150" /></a></p>
<p><em>[via the <a href="http://www.cornerstoneondemand.com/blog">CornerstoneOnDemand Blog</a>]<br />
</em></p>
<h3><a href="http://www.cornerstoneondemand.com/blog/how-interview-job-prospect-over-skype">How to Interview a Job Prospect Over Skype</a></h3>
<p>A job interview over <strong>Skype</strong> isn&#8217;t such a crazy idea these days &#8212; in fact, it&#8217;s become a norm in many company&#8217;s hiring processes. The challenge is knowing how to successfully conduct the interview. According to Skype’s Global Staffing Manager <strong>James Gould</strong>, a Skype interview can (and should) be like any face-to-face meeting. [<a href="http://www.cornerstoneondemand.com/blog/how-interview-job-prospect-over-skype">Read more</a>]</p>
<h3><a href="http://thesmartvan.com/blog/2013/04/16/25106/john-carroll-why-smarter-service-creates-paths-to-profits/">How Smarter Services Creates Paths to Profits<br />
</a></h3>
<p><strong>John Carroll</strong> knows better than most what’s on the minds of field service executives.We spoke to Carroll in advance of <strong>The Service Council’s</strong> “<a href="http://theservicecouncil.com/annual-symposium">Smarter Services Executive Symposium</a>” (April 29 – May 1) about why it’s imperative to make customer service part of your company’s genes — or risk being left behind in a world where products are increasingly being commoditized. [<a href="http://thesmartvan.com/blog/2013/04/16/25106/john-carroll-why-smarter-service-creates-paths-to-profits/">Read more</a>] <a href="http://original9.com/wp-content/uploads/2013/04/smartvan1.png" rel="prettyPhoto[403]"><img class="alignright size-full wp-image-389" style="margin: 5px;" alt="smartvan.png" src="http://original9.com/wp-content/uploads/2013/04/smartvan1.png" width="150" height="147" /></a></p>
<p><em>[via</em><em> </em><em><a href="http://thesmartvan.com/">SmartVan</a></em><em>]</em></p>
<h3><a href="http://thesmartvan.com/blog/2013/04/17/25111/vdcs-david-krebs-why-byod-doesnt-cut-it-in-the-field/">VDC&#8217;s David Krebs: Why BYOD Doesn&#8217;t Cut it In the Field<br />
</a></h3>
<p>In <strong>VDC Research</strong>’s latest report, <a href="http://proddownloads.vertmarkets.com.s3.amazonaws.com/download/8923a935/8923a935-6efb-4909-ab83-a11700be53d8/original/ftm1212fmsupp_s.pdf">Field Mobility 2013 Analyst Outlook</a>, 73% of field service organizations say they don’t embrace BYOD and have no plans to change. As <a href="http://www.vdcresearch.com/about/management_team.aspx"><strong>David Krebs</strong></a>, VDC’s VP of mobile and wireless explains, ”while BYOD continues to gain steam within many industries, it has limited impact today in areas like field service.” [<a href="http://thesmartvan.com/blog/2013/04/17/25111/vdcs-david-krebs-why-byod-doesnt-cut-it-in-the-field/">Read more</a>]</p>
<p><em>[via</em><em> </em><em><a href="http://thesmartvan.com/">SmartVan</a></em><em>]</em></p>
<h3><a href="http://visagemobile.com/mobilityblog/2013/04/16/mani-zarrehparvar-why-mobility-is-no-longer-diy-for-business/">Mani Zarrehparvar: Why Mobility is No Longer &#8220;DIY&#8221; For Business<br />
</a></h3>
<p>According to <strong>Mani Zarrehparvar</strong>, the challenges that enterprise mobility presents are becoming more <a href="http://original9.com/wp-content/uploads/2013/04/chiefmobilityofficer3.png" rel="prettyPhoto[403]"><img class="alignright size-full wp-image-399" style="margin: 5px;" alt="chiefmobilityofficer.png" src="http://original9.com/wp-content/uploads/2013/04/chiefmobilityofficer3.png" width="150" height="150" /></a>complex, just as are the solutions. The new president of <a href="http://visagemobile.com/"><strong>Visage Mobile</strong></a>, Zarrehparvar spent 10 years as a mobile enterprise strategist. Here, Zarrehparvar explains why enterprise mobility is getting harder to manage, why smart businesses shouldn’t try to manage it themselves, and why the future of mobility is all about having a single device that knows what you need before you do.<em> </em>[<a href="http://visagemobile.com/mobilityblog/2013/04/16/mani-zarrehparvar-why-mobility-is-no-longer-diy-for-business/">Read more</a>]</p>
<p><em>[via</em><em> </em><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em><em>]</em></p>
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		<title>Weekly Roundup: Hiring Introverts, Placating Angry Customers and a Surprising New Take on Why the Glass Ceiling Remains</title>
		<link>http://original9.com/o9-weekly-roundup-hiring-introverts-diffusing-angry-customers-and-men-vs-women-on-ethics/</link>
		<comments>http://original9.com/o9-weekly-roundup-hiring-introverts-diffusing-angry-customers-and-men-vs-women-on-ethics/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 16:40:45 +0000</pubDate>
		<dc:creator>Megan Van Vlack</dc:creator>
				<category><![CDATA[Original9]]></category>

		<guid isPermaLink="false">http://original9.com/?p=393</guid>
		<description><![CDATA[Here are a few Original9 content highlights from the past week, culled from our network of blogs and media properties: Joe Crisara: &#8216;Build It and They Will Come?&#8217; Not Without Marketing When it comes to…]]></description>
				<content:encoded><![CDATA[<p>Here are a few Original9 content highlights from the past week, culled from our network of blogs and media properties:</p>
<h2><a href="http://thesmartvan.com/blog/2013/04/10/25085/joe-crisara-build-it-and-they-will-come-not-without-marketing-2/">Joe Crisara: &#8216;Build It and They Will Come?&#8217; Not Without Marketing</a></h2>
<p>When it comes to marketing, companies too often focus on promoting their products but neglect to highlight their services. We <img style="float: right; margin: 5px;" title="SmartVan" alt="" src="http://original9.com/wp-content/uploads/2013/04/smartvan3.png" />spoke with <strong><a href="https://twitter.com/JoeCrisara">Joe Crisara</a></strong>, a longtime service contractor and CEO of <strong><a href="http://www.contractorselling.com/Index.cfm">ContractorSelling</a></strong>, about why marketing must be the No. 1 priority of every service organization. [<a href="http://thesmartvan.com/blog/2013/04/10/25085/joe-crisara-build-it-and-they-will-come-not-without-marketing-2/">Read more</a>]</p>
<p><em>[via</em><em> </em><em><a href="http://thesmartvan.com/">SmartVan</a></em><em>]</em></p>
<h2><a href="http://thesmartvan.com/blog/2013/04/08/25072/5-easy-ways-to-win-back-an-angry-customer/">5 Easy Ways to Win Back an Angry Customer</a></h2>
<p>It’s bound to happen to even the best-trained service teams: You commit one of the “<a href="http://thesmartvan.com/blog/2012/08/29/24398/7-deadly-sins-of-service-calls/">7 deadly sins” of service calls</a> and find yourself at the receiving end of a customer’s angry tirade. Here are a few strategies for diffusing a tense situation and earning back hard-earned respect. [<a href="http://thesmartvan.com/blog/2013/04/08/25072/5-easy-ways-to-win-back-an-angry-customer/">Read more</a>]</p>
<p><em>[via</em><em> </em><em><a href="http://thesmartvan.com/">SmartVan</a></em><em>]</em></p>
<h2><a href="http://www.cornerstoneondemand.com/blog/quiet-yes-introverts-can-be-your-best-performers">Quiet, Yes, But Introverts Can Be Your Best Performers</a></h2>
<p>Introverts are a misunderstood bunch. They&#8217;re often seen as shy with too few ideas, and can have trouble fitting into today&#8217;s workplace. But just because they&#8217;re not calling out ideas or showing up at happy hour doesn&#8217;t mean they&#8217;re not valuable team players or future business leaders. [<a href="http://www.cornerstoneondemand.com/blog/quiet-yes-introverts-can-be-your-best-performers">Read more</a>]</p>
<p><em>[via the </em><em><a href="http://www.cornerstoneondemand.com/blog">Cornerstone Blog</a></em><em>]</em></p>
<h2><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/12/want-to-uphold-your-code-of-ethics-consider-individual-morality-in-hiring">Want to Uphold Your Code of Ethics? Consider Individual Morality in Hiring</a></h2>
<p>Ethical people are moral people, right? Not exactly &#8212; and the difference, according to William H. Shaw, author of <em><a href="http://www.amazon.com/Moral-Issues-Business-William-Shaw/dp/1111837422">Moral Issues in <img style="float: right; margin: 5px;" title="Convercent" alt="" src="http://original9.com/wp-content/uploads/2013/04/convercent3.jpg" />Business</a>,</em> can be critical when it comes to recruiting the right kinds of employees and running a company that accurately reflects its core values. [<a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/12/want-to-uphold-your-code-of-ethics-consider-individual-morality-in-hiring">Read more</a>]</p>
<p><em>[via </em><em><a href="http://companyethicist.com/">The Company Ethicist</a></em><em>]</em></p>
<h2><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/09/are-ethics-holding-women-back-in-the-workplace-">Are Ethics Holding Women Back in the Workplace?</a></h2>
<p>The timeworn debate over the gender gap is <a href="http://www.nytimes.com/2013/03/10/books/review/sheryl-sandbergs-lean-in.html?pagewanted=all&amp;_r=0">back in the news</a>, but with a novel twist: women may be underrepresented in business in part because they are more reluctant than men to cross ethical lines. [<a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/09/are-ethics-holding-women-back-in-the-workplace-">Read more</a>]</p>
<p><em>[via </em><em><a href="http://companyethicist.com/">The Company Ethicist</a></em><em>]</em></p>
<h2><a href="http://visagemobile.com/mobilityblog/2013/04/09/brian-katz-security-is-king-for-the-mobile-enterprise/">Brian Katz: Security is King for Mobile Enterprise</a></h2>
<p>Brian Katz spoke with us about the transition from company-issued mobile devices with limited capabilities to the always-on, fully<img style="float: right; margin: 5px;" title="Chief Mobility Officer" alt="" src="http://original9.com/wp-content/uploads/2013/04/chiefmobilityofficer3.png" /> accessible <a href="http://visagemobile.com/mobilityblog/2013/02/12/byod-4-ways-to-put-safety-first/">BYOD ecosystem</a>. At its core, the foundation of any company’s mobile strategy should be security, he says. Only with security and communication can a smart, tech-savvy workforce exist. [<a href="http://visagemobile.com/mobilityblog/2013/04/09/brian-katz-security-is-king-for-the-mobile-enterprise/">Read more</a>]</p>
<p><em>[via</em><em> </em><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em><em>]</em></p>
<h2><a href="http://visagemobile.com/mobilityblog/2013/04/08/5-priorities-for-the-mobile-enterprise-mobile-summit-recap/">5 Priorities for the Mobile Enterprise: Mobile Summit Recap</a></h2>
<p>In case you missed it, here’s a good recap from <strong>VentureBeat</strong> editor <a href="http://venturebeat.com/author/dtweney/">Dylan Tweney</a> on <a href="http://visagemobile.com/mobilityblog/2013/04/08/5-priorities-for-the-mobile-enterprise-mobile-summit-recap/Gaurav%20Tewari,%20a%20partner%20at%20SAP%20Ventures,%20and%20Scott%20Davis,%20the%20CTO%20for%20end-user%20computing%20at%20VMware,%20led%20the%20conversations,%20which%20also%20included%20top%20executives%20from%20Apperian,%20Capital%20One,%20Cisco,%20Deutsche%20Telekom,%20Ingram%20Micro,%20Intel,%20MasterCard,%20McAfee,%20StackMob,%20TIBCO,%20and%20T-Mobile,%20not%20to%20mention%20an%20assortment%20of%20venture%20capitalists,%20a%20handful%20of%20analysts%20Read%20more%20at%20http://venturebeat.com/2013/04/05/the-top-5-things-the-mobile-enterprise-needs/#hrafd3gUxcahIxZF.99%20">last week’s VentureBeat Mobile Summit</a>. What went down? Tweney broke down the discussions into five major themes. [<a href="http://visagemobile.com/mobilityblog/2013/04/08/5-priorities-for-the-mobile-enterprise-mobile-summit-recap/">Read more</a>]</p>
<p><em>[via</em><em> </em><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em><em>]</em><!-- BEGIN KAPOST ANALYTICS CODE --></p>
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		<title>O9 Roundup: When Customers Are Wrong, Old-School Networking Tips and Dumbledore on Business Ethics</title>
		<link>http://original9.com/o9-roundup-when-customers-are-wrong-old-school-networking-tips-and-dumbledore-on-business-ethics/</link>
		<comments>http://original9.com/o9-roundup-when-customers-are-wrong-old-school-networking-tips-and-dumbledore-on-business-ethics/#comments</comments>
		<pubDate>Sat, 06 Apr 2013 15:06:19 +0000</pubDate>
		<dc:creator>Megan Van Vlack</dc:creator>
				<category><![CDATA[Original9]]></category>

		<guid isPermaLink="false">http://original9.com/?p=388</guid>
		<description><![CDATA[Here are a few Original9 content highlights from the past week, culled from our network of blogs and media properties: Twitter Chat Recap: Shep Hyken on Solution-Based Customer Service  This week we hosted a Twitter chat (#CustSolutions) with…]]></description>
				<content:encoded><![CDATA[<p>Here are a few Original9 content highlights from the past week, culled from our network of blogs and media properties:</p>
<p><a href="http://thesmartvan.com/blog/2013/04/05/25069/twitter-chat-recap-shep-hyken-on-solution-based-customer-service/">Twitter Chat Recap: Shep Hyken on Solution-Based Customer Service </a></p>
<p>This week we hosted a <a href="http://thesmartvan.com/blog/2013/04/03/25063/custsolutions-shep-hyken-on-first-class-customer-service/">Twitter chat</a> (#CustSolutions) with bestselling author and customer service guru <strong><a href="https://twitter.com/Hyken">Shep Hyken</a></strong>, who <img style="float: right; margin: 5px;" title="SmartVan" alt="" src="http://original9.com/wp-content/uploads/2013/04/smartvan1.png" />discussed why (and how) service organizations should embrace solution-oriented approaches to their service, how to placate an angry customer, and how best to handle a customer who&#8217;s clearly wrong. [<a href="http://thesmartvan.com/blog/2013/04/05/25069/twitter-chat-recap-shep-hyken-on-solution-based-customer-service/">Read more</a>]</p>
<p><em>[via</em><em> </em><strong><em><a href="http://thesmartvan.com/">SmartVan</a></em></strong><em>]</em></p>
<p><a href="http://thesmartvan.com/blog/2013/04/02/25060/how-to-fix-a-bowling-alley-in-5-simple-steps/">How to Fix a Bowling Alley (In 5 Simple Steps) </a></p>
<p>From broken scoreboards to hurled toasters to the slightest tilt in a bowling lane, there&#8217;s no end to the problems that can send players storming up to the manager&#8217;s desk to complain. So meet the MVP of your local bowling alley: the mechanic. [<a href="http://thesmartvan.com/blog/2013/04/02/25060/how-to-fix-a-bowling-alley-in-5-simple-steps/">Read more</a>]</p>
<p><em>[via</em><em> </em><strong><em><a href="http://thesmartvan.com/">SmartVan</a></em></strong><em>]</em></p>
<p><a href="http://www.cornerstoneondemand.com/blog/has-technology-made-us-more-disconnected-3-easy-steps-networking-old-fashioned-way">Has Technology Made Us More Disconnected? 3 Easy Steps to Networking the Old-Fashioned Way </a></p>
<p>Not everyone was born to schmooze. Even extroverts at times stand anxiously in a crowd, sipping a cocktail and facing a sea of<img style="float: right; margin: 5px;" alt="" src="http://original9.com/wp-content/uploads/2013/04/cornerstone1.png" /> unfamiliar faces. But putting yourself out there, literally, still matters to your career &#8212; a fact that too often gets overlooked in the age of LinkedIn groups and Twitter chats. [<a href="http://www.cornerstoneondemand.com/blog/has-technology-made-us-more-disconnected-3-easy-steps-networking-old-fashioned-way">Read more</a>]</p>
<p><em>[via the </em><strong><em><a href="http://www.cornerstoneondemand.com/blog">Cornerstone Blog</a></em></strong><em>]</em></p>
<p><a href="http://www.cornerstoneondemand.com/blog/social-performance-reviews-how-get-started">Social Performance Reviews: How to Get Started</a></p>
<p>Open-space offices, fully-disclosed financial data, and constant communication are all making the traditional performance review seem archaic. So now what? The answer may not be so simple. [<a href="http://www.cornerstoneondemand.com/blog/social-performance-reviews-how-get-started">Read more</a>]</p>
<p><em>[via the </em><strong><em><a href="http://www.cornerstoneondemand.com/blog">Cornerstone Blog</a></em></strong><em>]</em></p>
<p><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/01/the-lies-we-tell-ourselves-dumbledore-modern-corporate-ethics">The Lies We Tell Ourselves: Dumbledore and Modern Corporate Ethics</a><br />
<img style="float: right; margin: 5px;" title="Convercent" alt="" src="http://original9.com/wp-content/uploads/2013/04/convercent1.jpg" width="261" height="152" /></p>
<div>Why is it so hard sometimes to do the right thing? Business ethics expert Dr. Robert Prentice explores why most of us believe ourselves to be good people, yet justify our lying and cheating to get ahead. [<a style="font-size: 13px;" href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/01/the-lies-we-tell-ourselves-dumbledore-modern-corporate-ethics">Read more</a>]</p>
<div><em>[via </em><strong><em><a href="http://companyethicist.com/">The Company Ethicist</a></em></strong><em>]</em></p>
<div><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/03/is-your-company-ready-for-total-transparency-">Is Your Company Ready for Total Transparency?<br />
</a><br />
Research shows that companies that freely share their financial and other once-classified information with their employees outperform companies that don&#8217;t. The increasingly popular practice is aimed at boosting morale, productivity and accountability from the CEO on down. [<a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/04/03/is-your-company-ready-for-total-transparency-">Read more</a>]<br />
<br class="Apple-interchange-newline" /><em style="font-size: 13px;">[via </em><strong style="font-size: 13px;"><em><a href="http://companyethicist.com/">The Company Ethicist</a></em></strong><em style="font-size: 13px;">]</em></p>
<div><a href="http://visagemobile.com/mobilityblog/2013/04/02/how-to-keep-your-byod-program-out-of-legal-jeopardy/">How to Keep Your BYOD Program Out of Legal Jeopardy</a><a href="http://visagemobile.com/mobilityblog/2013/04/02/how-to-keep-your-byod-program-out-of-legal-jeopardy/"><em style="font-size: 13px;"><img style="float: right; margin: 5px;" title="Chief Mobility Officer" alt="" src="http://original9.com/wp-content/uploads/2013/04/chiefmobilityofficer1.png" width="181" height="181" /></em></a></div>
<div><em><br />
</em>What your employees do with their smartphones on or off the clock is their own business, right? Not quite. In the BYOD era, the mome<span style="font-size: 13px;">nt an employee uses a personal device to do any work, the company becomes potentially liable for any laws broken using the device. [</span><a style="font-size: 13px;" href="http://visagemobile.com/mobilityblog/2013/04/02/how-to-keep-your-byod-program-out-of-legal-jeopardy/">Read more</a><span style="font-size: 13px;">]</span></div>
<div><em><br />
[via</em><em> </em><strong><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em></strong><em><em>]</em></em><a href="http://visagemobile.com/mobilityblog/2013/04/04/buyer-beware-not-all-mobile-security-solutions-are-created-equal/">Buyer Beware: Not All Mobile Security Solutions Are Created Equal</a></p>
<p><em style="font-size: 13px;"><br class="Apple-interchange-newline" /><br />
</em></div>
<div>The tools workers use to get their jobs done are increasingly mobile. But how much data is vulnerable if a company laptop, phone, or tablet falls into the wrong hands? Without encryption, that valuable proprietary corporate data could be exposed in a variety of ways. [<a href="http://visagemobile.com/mobilityblog/2013/04/04/buyer-beware-not-all-mobile-security-solutions-are-created-equal/">Read more</a>]<em>[via</em><em> </em><strong><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em></strong><em>]</em></p>
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		<title>O9 Roundup: Office Hierarchies, The New Mobile Ecosystem, Ethical 2013 Awards &amp; More</title>
		<link>http://original9.com/weekly-roundup/</link>
		<comments>http://original9.com/weekly-roundup/#comments</comments>
		<pubDate>Fri, 29 Mar 2013 23:41:51 +0000</pubDate>
		<dc:creator>Megan Van Vlack</dc:creator>
				<category><![CDATA[Original9]]></category>

		<guid isPermaLink="false">http://original9.com/?p=381</guid>
		<description><![CDATA[Here are a few Original9 content highlights from the past week, culled from our network of blogs and media properties: Office Hierarchies – Which One is Best For Your Business? Company hierarchies can vary widely&#8211;even…]]></description>
				<content:encoded><![CDATA[<p>Here are a few Original9 content highlights from the past week, culled from our network of blogs and media properties:</p>
<h3><a href="http://www.cornerstoneondemand.com/blog/office-hierarchies">Office Hierarchies – Which One is Best For Your Business?</a></h3>
<p><a href="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.33.22_pm.png" rel="prettyPhoto[381]"><img class="alignright  wp-image-366" style="margin: 5px;" alt="Cornerstone OnDemand" src="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.33.22_pm-150x150.png" width="120" height="120" /></a>Company hierarchies can vary widely&#8211;even within the same industry. While some organizations are considered &#8220;tall,&#8221; or &#8220;vertical” with rigid hierarchies, multiple management layers and explicit lines of responsibility, others prefer a &#8220;flat,&#8221; or &#8220;horizontal,&#8221; giving employees more responsibility in the company&#8217;s success. [<a href="http://www.cornerstoneondemand.com/blog/office-hierarchies">Read more</a>]</p>
<p><em>[via the </em><strong><em><a href="http://www.cornerstoneondemand.com/blog">Cornerstone Blog</a></em></strong><em>]</em></p>
<p>&nbsp;</p>
<h3><a href="http://www.cornerstoneondemand.com/blog/open-or-closed-which-office-design-works-best-you">Open or Closed: Which Office Design Works Best You?</a></h3>
<p>As with many workplace trends, startups are leading the way&#8211;tricking out their spaces to resemble <a href="http://www.inc.com/ss/worlds-coolest-offices-2012#7">a nightclub</a> or a <a href="http://www.inc.com/ss/worlds-coolest-offices-2012#12">mod coffeehouse</a> or to bring <a href="http://www.inc.com/ss/jessica-stillman/10-office-design-tips-foster-creativity#10">the outdoors inside</a>. How can office design communicate our company culture? [<a href="http://www.cornerstoneondemand.com/blog/office-hierarchies">Read more</a>]</p>
<p><em>[via the </em><strong><em><a href="http://www.cornerstoneondemand.com/blog">Cornerstone Blog</a></em></strong><em>]</em></p>
<p>&nbsp;</p>
<h3><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/03/29/new-ethics-journal-aims-to-bring-together-scholars-and-execs">New Ethics Journal Aims to Bring Together Scholars and Execs</a></h3>
<p><a href="http://original9.com/wp-content/uploads/2013/02/convercent.jpg" rel="prettyPhoto[381]"><img class="alignright  wp-image-359" alt="Company Ethicist" src="http://original9.com/wp-content/uploads/2013/02/convercent-300x174.jpg" width="240" height="139" /></a>From a young age we are taught to practice what we preach when it comes to ethical behavior, but when applying this idea to business ethics: the practitioners and the preachers are in two different camps. Which is why business ethics professor <a href="http://www.ryerson.ca/biographies/cmacdonald.html">Chris MacDonald</a>, along with colleague <a href="http://www.luc.edu/quinlan/faculty/alexeimarcoux/">Alexei Marcoux</a>, created the new open-access journal <a href="http://businessethicsjournalreview.com/"><em>The Business Ethics Journal Review</em></a>. [<a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/03/29/new-ethics-journal-aims-to-bring-together-scholars-and-execs">Read more</a>]</p>
<p><em>[via </em><strong><em><a href="http://companyethicist.com/">The Company Ethicist</a></em></strong><em>]</em></p>
<p>&nbsp;</p>
<h3><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/03/28/record-number-of-'ethical-companies'-awarded-in-2013">Record Number of ‘Ethical Companies’ Awarded in 2013</a></h3>
<p>Good news to analyze from the latest rankings of the <a href="http://m1.ethisphere.com/wme2013/index.html">World&#8217;s Most Ethical Companies</a>, 145 companies (a record number) qualified to make the list – which over three dozen industries, but not all the news is good news. [<a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/03/28/record-number-of-'ethical-companies'-awarded-in-2013">Read more</a>]</p>
<p><em>[via </em><strong><em><a href="http://companyethicist.com/">The Company Ethicist</a></em></strong><em>]</em></p>
<p>&nbsp;</p>
<h3><a href="http://thesmartvan.com/blog/2013/03/25/25033/parts-and-logistics-3-tech-trends-to-follow-for-field-service/">Parts and Logistics: 3 Tech Trends to Follow for Field Service</a></h3>
<p><a href="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.31.21_pm.png" rel="prettyPhoto[381]"><img class="alignright size-thumbnail wp-image-363" alt="SmartVan Logo" src="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.31.21_pm-150x147.png" width="150" height="147" /></a>Service organizations still emerging from antiquated business models are finally streamlining this operational discipline, moving away from massive central parts warehouses and shifting into predictive analysis, new tech innovations that are reinventing how to manage parts and logistics. [<a href="http://thesmartvan.com/blog/2013/03/25/25033/parts-and-logistics-3-tech-trends-to-follow-for-field-service/">Read more</a>]</p>
<p><em>[via</em><em> </em><strong><em><a href="http://thesmartvan.com/">SmartVan</a></em></strong><em>]</em></p>
<p>&nbsp;</p>
<h3><a href="http://thesmartvan.com/blog/2013/03/22/25030/the-new-service-tech-3-critical-skills-to-master/">The New Service Tech: 3 Critical Skills to Master</a></h3>
<p>It’s new world for service technicians and field service engineers (FSE) with <a href="http://thesmartvan.com/blog/2013/02/27/24957/choosing-between-a-rugged-or-consumer-smartphone-5-questions-to-consider/">iPhones and tablets</a>, hybrid vans and <a href="http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/">equipment they fix that can talk to them</a> and tell them what’s wrong &#8211; the days of clipboards, parts manuals and pagers are gone. [<a href="http://thesmartvan.com/blog/2013/03/22/25030/the-new-service-tech-3-critical-skills-to-master/">Read more</a>]</p>
<p><em>[via</em><em> </em><strong><em><a href="http://thesmartvan.com/">SmartVan</a></em></strong><em>]</em></p>
<p>&nbsp;</p>
<h3><a href="http://visagemobile.com/mobilityblog/2013/03/27/4-great-mobile-apps-for-business-finance/">4 Great Mobile Apps for Business Finance</a></h3>
<p><a href="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.30.53_pm.png" rel="prettyPhoto[381]"><img class="alignright size-thumbnail wp-image-364" alt="screen_shot_2013-03-22_at_2.30.53_pm.png" src="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.30.53_pm-150x150.png" width="150" height="150" /></a>Today’s CFO does not — <em>cannot</em> — live by spreadsheets and Windows alone. With the help of the cloud and a fast-growing array of mobile apps, company finances can literally be managed at one’s fingertips. [<a href="http://visagemobile.com/mobilityblog/2013/03/27/4-great-mobile-apps-for-business-finance/">Read more</a>]</p>
<p><em>[via</em><em> </em><strong><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em></strong><em>]</em></p>
<p>&nbsp;</p>
<h3><a href="http://visagemobile.com/mobilityblog/2013/03/25/the-new-mobile-management-ecosystem/">The New Mobile Management Ecosystem</a></h3>
<p>What are the strategies that will be required to adapt with the evolving and shifting mobility landscape to manage it effectively and stay competitive? Visage Mobile has amassed important, up-to-date data on this subjects for their latest workshop: <strong><em>“The New Mobile Management Ecosystem”</em></strong>. [<a href="http://visagemobile.com/mobilityblog/2013/03/25/the-new-mobile-management-ecosystem/">Read more</a>]</p>
<p><em>[via</em><em> </em><strong><em><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></em></strong><em>]</em></p>
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		<title>O9 Roundup: Management Madness, Competing on Values, Endangered iPads, and More</title>
		<link>http://original9.com/weekly-o9-roundup-management-madness-business-ethics-endangered-ipads-and-more/</link>
		<comments>http://original9.com/weekly-o9-roundup-management-madness-business-ethics-endangered-ipads-and-more/#comments</comments>
		<pubDate>Fri, 22 Mar 2013 21:41:04 +0000</pubDate>
		<dc:creator>Megan Van Vlack</dc:creator>
				<category><![CDATA[Original9]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Weekly Roundup]]></category>

		<guid isPermaLink="false">http://original9.com/?p=367</guid>
		<description><![CDATA[Here are a few Original9 content highlights from the past week, from our network of blogs and media properties: Big Data = Big Opportunity in Email Marketing Smart marketers today are diving deeper into customer…]]></description>
				<content:encoded><![CDATA[<p>Here are a few Original9 content highlights from the past week, from our network of blogs and media properties:</p>
<h3><strong><a href="http://www.responsys.com/blogs/nsm/email-marketing/big-data-means-big-opportunities-in-email-marketing/">Big Data = Big Opportunity in Email Marketing</a></strong></h3>
<p><em><a href="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-9.13.14-AM.png" rel="prettyPhoto[367]"><img class="alignright" alt="New School Marketing" src="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-9.13.14-AM.png" width="294" height="47" /></a>Smart marketers today are diving deeper into customer data to give their email-marketing campaigns more relevance, more precision in reaching the right people, and better predictability around buying decisions.</em>  <a href="http://www.responsys.com/blogs/nsm/email-marketing/big-data-means-big-opportunities-in-email-marketing/">Read more</a>. <em>[via <strong><a href="http://www.responsys.com/blogs/nsm/">New School Marketing</a></strong>]</em></p>
<h3><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/03/18/shawn-murphy-navigating-the-brave-new-world-of-corporate-ethics">Shawn Murphy: Navigating the Brave New World of Corporate Ethics</a></h3>
<p>As<em> customers gain a stronger voice through social media and ethically-minded millennials enter the workforce in great numbers, <a href="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-8.59.56-AM.png" rel="prettyPhoto[367]"><img class="alignright  wp-image-370" alt="Company Ethicist" src="http://original9.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-23-at-8.59.56-AM.png" width="199" height="82" /></a></em><em>many companies are wondering how to navigate the increasingly nuanced world of corporate responsibility.</em> <a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/03/18/shawn-murphy-navigating-the-brave-new-world-of-corporate-ethics">Read more</a>.</p>
<p><em>[via <strong><a href="http://companyethicist.com">The Company Ethicist</a></strong>]</em></p>
<h3><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/03/15/dave-batstone-why-you-should-compete-on-values-not-price">How to Compete on Values, Not Price</a></h3>
<p><em>Dave Batstone, author of <a href="http://www.amazon.com/Saving-Corporate-Soul-Knows-Maybe/dp/0787964808">Saving the Corporate Soul and (Who Knows?) &#8212; Maybe Your Own,</a> shows how profitability and integrity aren&#8217;t mutually exclusive characteristics of successful businesses today.</em> <a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/03/15/dave-batstone-why-you-should-compete-on-values-not-price">Read more</a>.</p>
<p><em>[via <a href="http://www.convercent.com/thecompanyethicist/"><strong>The Company Ethicist</strong></a>]</em></p>
<h3><strong><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/03/19/chris-macdonald-5-steps-toward-ethical-leadership">Chris MacDonald: 5 Steps Toward Ethical Leadership</a></strong></h3>
<p><em>Being an ethical leader means more than just being in a leadership position and acting ethically &#8212; it means being ready to make decisions around tough ethical challenges. Preparedness for this kind of ethical practice requires more than a principled stance and a commitment to doing right &#8212; it requires skills. </em><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/03/19/chris-macdonald-5-steps-toward-ethical-leadership">Read more.</a></p>
<p><em><a href="http://www.convercent.com/thecompanyethicist/article/convercent-blog/2013/03/19/chris-macdonald-5-steps-toward-ethical-leadership"> [via </a><strong><a href="http://companyethicist.com">The Company Ethicist</a></strong>]</em></p>
<h3><strong><a href="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.31.21_pm.png" rel="prettyPhoto[367]"><img class="alignright  wp-image-363" alt="SmartVan Logo" src="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.31.21_pm-150x147.png" width="120" height="118" /></a></strong><a href="http://thesmartvan.com/blog/2013/03/22/25030/the-new-service-tech-3-critical-skills-to-master/">The New Service Tech: Critical Skills to Master</a></h3>
<p><em>Goodbye clipboards and pagers, hello smartphones! As the service-tech demographic is changing, younger more tech-savvy workers are beginning to fill the void and bringing some critical new skills along with them</em>. <a style="font-size: 13px;" href="http://thesmartvan.com/blog/2013/03/22/25030/the-new-service-tech-3-critical-skills-to-master/">Read more</a>.</p>
<p><em style="font-size: 13px; line-height: 19px;">[via <strong><a href="http://thesmartvan.com">SmartVan</a></strong>]</em></p>
<h3><strong><a href="http://thesmartvan.com/blog/2013/03/19/25028/using-ipads-in-the-field-new-report-suggests-you-might-want-to-switch/">Using iPads in the Field? New Report Suggests You Might Want to Switch</a></strong></h3>
<p><em>Many of the world’s largest companies were taken by storm three years ago when (virtually) everyone started bringing an iPad <a href="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.30.53_pm.png" rel="prettyPhoto[367]"><img class="wp-image-364 alignright" style="margin: 5px;" alt="Chief Mobility Officer" src="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.30.53_pm.png" width="80" height="131" /></a>to work &#8212; but could the iPad be losing its grip on the enterprise? A provocative new whitepaper, from former AMD executive Patrick Moorhead, argues yes</em>. <a href="http://thesmartvan.com/blog/2013/03/19/25028/using-ipads-in-the-field-new-report-suggests-you-might-want-to-switch/">Read more.</a></p>
<p><a href="http://thesmartvan.com/blog/2013/03/19/25028/using-ipads-in-the-field-new-report-suggests-you-might-want-to-switch/"><em style="color: #333333; font-size: 13px; line-height: 19px;">[via <strong></strong></em></a><em style="color: #333333; font-size: 13px; line-height: 19px;"><strong><a href="http://visagemobile.com/mobilityblog">C</a></strong><strong><a href="http://visagemobile.com/mobilityblog">hief Mobility Officer</a></strong>]</em></p>
<h3><strong><a href="http://visagemobile.com/mobilityblog/2013/03/22/hey-managers-dont-fight-the-madness/">Hey Managers: Don’t Fight the Madness</a></strong></h3>
<p><em>Enjoying the kickoff of March Madness? Of course you are &#8212; and you&#8217;re most likely enjoying it at the office &#8212; whether your company sanctions it or not. This week, Chief Mobility Officer warns companies blocking the Madness: You’re fighting a losing battle.</em> <a href="http://visagemobile.com/mobilityblog/2013/03/22/hey-managers-dont-fight-the-madness/">Read more</a>.</p>
<p><em style="font-size: 13px; line-height: 19px;">[via <strong><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></strong>]</em></p>
<h3><strong><a href="http://visagemobile.com/mobilityblog/2013/03/15/report-enterprise-mobility-will-become-140-billion-market-by-2020/">Enterprise Mobility to Become $140 Billion Market by 2020</a></strong></h3>
<p><em>Enterprise mobility is only getting stronger and, according to a recent study, it’s about to take over the world. While enterprise mobility growth is happening at a steady and rapid pace in the United States, other countries &#8212; including those in the EU and Asia &#8212; are quickly catching up.</em> <a href="http://visagemobile.com/mobilityblog/2013/03/15/report-enterprise-mobility-will-become-140-billion-market-by-2020/">Read more</a>.</p>
<p><em style="font-size: 13px; line-height: 19px;">[via <strong><a href="http://visagemobile.com/mobilityblog">Chief Mobility Officer</a></strong>]</em></p>
<h3> <a href="http://www.cornerstoneondemand.com/blog/case-re-training-3-ways-companies-can-build-not-buy-great-talent">3 Ways Companies Can Build, Not Buy, Great Talent</a></h3>
<p><em><a href="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.33.22_pm.png" rel="prettyPhoto[367]"><img class="alignright  wp-image-366" alt="Cornerstone OnDemand" src="http://original9.com/wp-content/uploads/2013/03/screen_shot_2013-03-22_at_2.33.22_pm-150x150.png" width="105" height="105" /></a>The smartest companies, according to many training experts and talent managers, are those who remain committed to a “build, not buy” mentality about developing a top-notch workforce &#8212; those that resist the temptation to blame the economy or a “skills gap” for their struggles to find good people</em>. <a href="http://www.cornerstoneondemand.com/blog/case-re-training-3-ways-companies-can-build-not-buy-great-talent">Read more</a>.</p>
<p><em>[via the <strong><a href="http://www.cornerstoneondemand.com/blog">Cornerstone Blog</a></strong>]</em></p>
<h3><strong><a href="http://www.cornerstoneondemand.com/blog/after-your-dream-job-step-outside-box">After Your Dream Job? Step Outside the Box</a></strong></h3>
<p><em>19 million employed Americans are planning to leave their jobs in the coming year. With so many Americans on the move, how can job seekers distinguish themselves better in hopes of finding a more ideal opportunity? <a href="http://www.cornerstoneondemand.com/blog/good-managers-manage-great-managers-coach">Jay Forte</a>, speaker, author, career coach and owner of Humanetrics, has some clear-eyed advice as a starting point</em>. <a href="http://www.cornerstoneondemand.com/blog/after-your-dream-job-step-outside-box">Read more.</a></p>
<p><a href="http://www.cornerstoneondemand.com/blog/after-your-dream-job-step-outside-box"><em style="color: #333333; font-size: 13px; line-height: 19px;">[via the <strong></strong></em></a><em style="color: #333333; font-size: 13px; line-height: 19px;"><strong><a href="http://www.cornerstoneondemand.com/blog">Cornerstone Blog</a></strong>]</em></p>
<h3><strong><a href="http://www.cornerstoneondemand.com/blog/4-executive-job-titles-rise">4 Executive Job Titles on the Rise</a></strong></h3>
<p><em>From &#8220;<a href="https://www.mediabistro.com/agencyspy/tag/joel-idelson">creator of opportunities</a>&#8221; to &#8220;<a href="http://www.mediabistro.com/mediajobsdaily/tag/hillary-creedon">director of first impressions</a>,&#8221; job titles are undergoing a transformation &#8212; reflecting the creative twist and diversity of jobs available in the current market. A number of rarely-heard-of job titles are getting more serious and even becoming necessary</em>. <a href="http://www.cornerstoneondemand.com/blog/4-executive-job-titles-rise">Read more</a>.</p>
<p><em style="font-size: 13px; line-height: 19px;">[via the <strong><a href="http://www.cornerstoneondemand.com/blog">Cornerstone Blog</a></strong>]</em></p>
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