How can marketers keep customers engaged, regardless of where they are in the sales cycle? Neil Cohen, marketing VP at Visage, spoke with Holmes Report this week about how Visage has shortened sales cycles through its content…

So you want your content to go viral — who doesn’t. But how do you make that happen? As most people have come to learn, it’s all in the storytelling —  a blog post, infographic,…

Measurement is by far the squishiest area of the branded-content movement. It’s something we think about – and agonize over – a lot, and it’s on the minds of agencies, the brands that employ them…

Media sites have long considered their front pages as somewhat holy. They are the gateway to the content – and advertising – and as such need to be carefully contemplated, designed and arrange in order…

On a recent call, the exec I was talking to used the term “ideation.” Ideation. … Is that like how the Brits say “orientated” and Americans say “oriented”? Is it some new way of creating…