Showing Posts from Author: Ian Stewart

About Ian Stewart

Here are my most recent posts

Case Study in User-Gen Content Marketing: Brian Rice’s Business 2 Community

Brian Rice didn’t set out to launch the Web’s version of a marketer’s water cooler — a community of digital marketing people, SEO and social network gurus, and content marketers where they can post and…

Content Marketing Isn’t Just a Campaign

As more and more brands and marketing firms gravitate toward content marketing as a great way to speak and interact with their audience, they’ve also brought some assumptions with them about what the “marketing” part…

What Does a Facebook ‘Like’ Really Mean?

When Facebook first went national, you needed a college email address to sign up. Soon, of course, it expanded so that your network started to include work colleagues, which was initially sort of awkward, and…

The Value of a Share, and a Method for Measurement

With so much attention heaped on Facebook’s $16 billion IPO on Friday — which gives it a day-one market value of $104 billion — it’s worth noting what Facebook does on a macro level that…

How Content Marketing at Giant Intel Moves Fast and Stays Lean

When it comes to content marketing, it’s critical that companies have the flexibility to move quickly to keep up with 24/7 digital media. It’s especially critical at mammoth, $50 billion corporations such as Intel, which draws…

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