Measurement is by far the squishiest area of the branded-content movement. It’s something we think about – and agonize over – a lot, and it’s on the minds of agencies, the brands that employ them…

Media sites have long considered their front pages as somewhat holy. They are the gateway to the content – and advertising – and as such need to be carefully contemplated, designed and arrange in order…

A coterie of writers, editors, marketers, PR folks, social media mavens, vendors, videographers — lets just say “content marketing people” — gathered this week for the two-day Content Marketing Strategies Conference at the historic Claremont…

Jesse Odell, partner at LaunchSquad and advisor to Original9 Media, gave a presentation on the importance of story and narrative in the growing field of content marketing. This was originally presented at the Content Marketing…

Keeping up with social promotion strategies and tactics is a big challenge for any editorial team — not to mention authors and contributors. Consider that just a year ago, Google+ (170 million users) and Pinterest…