Showing Posts from June, 2012

Ex-TechCrunch Editor Schonfeld Making a Pitch of His Own — a Platform for Creating Killer Infographics

Having sat through hundreds of product demos and pitches himself over the years — at TechCrunch and the now defunct Business 2.0 before that — you could understand if Erick Schonfeld has been itching for…

Inc.’s Eric Schurenberg: How a Magazine Can Be Part of a Killer Digital Content Strategy

As someone who worked directly through the rise and fall of dead-tree business magazines over the last decade — from outsized, 300-page doorstops in 2000 to …  out of business for many titles by 2010…

Content Marketing Isn’t Just a Campaign

As more and more brands and marketing firms gravitate toward content marketing as a great way to speak and interact with their audience, they’ve also brought some assumptions with them about what the “marketing” part…

What Does a Facebook ‘Like’ Really Mean?

When Facebook first went national, you needed a college email address to sign up. Soon, of course, it expanded so that your network started to include work colleagues, which was initially sort of awkward, and…

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