With so much attention heaped on Facebook’s $16 billion IPO on Friday — which gives it a day-one market value of $104 billion — it’s worth noting what Facebook does on a macro level that…

A coterie of writers, editors, marketers, PR folks, social media mavens, vendors, videographers — lets just say “content marketing people” — gathered this week for the two-day Content Marketing Strategies Conference at the historic Claremont…

When it comes to content marketing, it’s critical that companies have the flexibility to move quickly to keep up with 24/7 digital media. It’s especially critical at mammoth, $50 billion corporations such as Intel, which draws…

Jesse Odell, partner at LaunchSquad and advisor to Original9 Media, gave a presentation on the importance of story and narrative in the growing field of content marketing. This was originally presented at the Content Marketing…

So why, exactly, does content marketing matter? That question — surprisingly — can still stump a lot of smart folks running businesses and marketing organizations. Rebecca Lieb, an analyst with Altimeter Group, kicked off the…